Or you can distribute discount coupons in your local area, as many furniture stores or take-out res

Jenny, Deer Park, NY I own a small beauty salon in a medium-sized town on Long Island, New York. The problem for me is the competition: In the past five years, three beauty shops opened around five mil area, and my business began to decline two years ago. How do I stand out from a crowded field without spending tons of money on advertising?
Develop an "elevator speech," says Willis Turner of Richmond, Virginia-based marketing consulting livestock supply companies firm Hunt Inger & Jeffer. It's a 30-second answer to the question: "Why livestock supply companies should I come to your shop instead of your competitors?"
The goal is to jump start a word-of-mouth campaign. No form of advertising is more effective, so make sure that every client leaves livestock supply companies the store with a reason to tell their friends how great you are, says Turner.
For example, you can offer a referral program and print special discount card for customers to give to acquaintances. Both the new customer and the referring client would be eligible for rebate. You can also borrow the tried-and-true

methods for inspiring loyalty from other service industries, suggests Steve Winston, a South Florida

marketing and communications consultant.
Start a frequent visitor-reward system, much like the airlines' frequent flyer program, proposes Winston. Customers can earn a number of points for each treatment, and then win free services when they reach a certain threshold.
Or you can distribute discount coupons in your local area, as many furniture stores or take-out restaurants. Try hand-delivering coupons to a targeted group of people, says Winston, who teachers at a school nearby.
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